EA's recent fantasy MMORPG masterpiece "Warhammer" launch a new game that lets players get a free play time. To sum up is to invite a friend to pay, after the success of their own free will, and it sounds a bit like a pyramid scheme. This is earlier "World of Warcraft" by inviting friends to a quick upgrade is similar.
This "selling" the specific way players will receive three notices every month to get a new notices, but can only hold a maximum of six. With notices can go after the invitation of a friend to pay. Notices after each use is valid for seven days, if their friends can be in accordance with the notice said, then the players get an invitation as a 30-day free trial. At present, does not seem to invite a friend will be able to get 30 days free game time, there will be an upper limit to prevent abuse of this feature players.
They do not pay the price to be paid is to make more friends to pay, which can bring more direct earnings. Earlier "World of Warcraft" by inviting friends rapid escalation of the most money can only be described as indirect, "Warhammer" The new features can be said to directly make money ah. Can we say that EA has been lack of money to this extent?
But the fact also is, at present EA plans to integrate or close down at least nine development studios and publishing institutions, and in March 31, 2009 about 1,000 people before the layoffs. Cut them out in the plan include the development of "Need for Speed 12" The Black Box Studio. EA seems to be adopted "Warhammer" to intensify efforts to make money? It seems the current economic situation has begun to pay more attention so that EA has been thinking creatively.
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